Bionicle: When Authentic Marketing Saved LEGO

How honest stories saved the toy company from Bankruptcy

Bionicle Key Art, Copyright LEGO Group

Ah, Bionicle.

The nostalgic time capsule that washed up on a golden beach in a time before time.

After many years of studying marketing (and trying in vain to find my collection of Bionicle comics every time I go home), I can understand how…